Judging by the role the media played in the last election, I believe it will incredibly influential in swaying the opinions of many this coming year.
As always, the media will be watching, and we can be sure that all of the candidates will be dissected and evaluated by talking heads. While we've heard the saying "Don't believing everyone you read in newspapers or see on TV," this period of time will test the resilience and the logic of many. That is why it's imperative that people become educated not just by one outlet, as its bias can warp the concept of the truth.
As I had written in a previous post, the U.S. is now able to get its information regarding political parties and candidates from more than just the television news sector. Political blogs, web shows, podcasts, online videos, etc. The use of new technologies is super effective in keeping up with the population and in influencing it (when it comes to political parties), but it's also very effective in helping an individual with enough information to make conscious decisions of the future of their country.
Viewers have every opportunity to be informed. If not by watching cable news, then by flipping through a magazine, watching an enlightening online video, or more. There is no reason or excuse to be uninformed.
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