Social Media: Fad?

The influence of social media is difficult to ignore. There is no way that it is a just a fad anymore. Reputable news sources use it to spread the word regarding current events, politicians use it to reach their audience, and the majority of us use it to stay up to date on the latest.

Based on my experience with social media (specifically in correlation with my journalism studies), the only real answer is that it's here to stay and those who wish to get elected or be heard need to embrace it. Furthermore, not only do they need to embrace it, but excel at it.

Politicians will use outlets like Facebook to reach their constituents. Socializing through the use of social media will help reach and audience that wouldn't go to their rallies or read up on their political views otherwise.

Another way I feel like social media is already playing a role is through the White House's official twitter account. They use it to share documents, latest news and to interact with followers regarding issues like the economy and health care. This sort of back and forth interaction is crucial during election time because it makes the audience (us) feel like our voice matters and that we are a part of the debate. I believe other politicians will use twitter in this way to engage constituents.

I also think social media will provide a greater transparency when it comes to the election. Everything is now public, so honesty will be the only option in most cases.